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Although my posts lately have been few & far between, I have a good excuse!

I have been work­ing on piec­ing together my port­fo­lio and also work­ing an iden­tity pack­age for myself. This has been a huge chal­lenge for me. Together the busi­ness pack­age includes logo, let­ter­head, busi­ness card and spiffy mail­ing enve­lope that fits it all com­fort­ably inside. All of which will be put to the test when I mail off my design port­fo­lio for my appli­ca­tion to Emily Carr University.

Here is my lat­est revision…

I approached this task know­ing 2 basic things about what I wanted to achieve in a mark for myself. 1 being sim­plic­ity, and 2 being my ini­tials. The type I set­tled on is Cen­tury Gothic, a font inspired by 20th Cen­tury, but a bit more mod­ern. I chose this font after ana­lyz­ing my name and tak­ing note of the big round let­ters. I sought after a font with con­sis­tent strokes and sym­met­ri­cal cir­cles in the low­er­case o’s and d’s to match the dot in my mark. I con­sid­ered find­ing a font that matched the C & J in the mark, but that was a dead-end.

I am look­ing for feed­back regard­ing the place­ment of the type and COLORS! Col­ors are a tough chal­lenge for me. I can go through hun­dreds of com­bi­na­tions that I like, and a few that I love, but set­tling on 1 or 2 has proven dif­fi­cult. So folks, let me know what you would do, any com­ments are appretiated!